Downtown Knowledge

[vc_row][vc_column][vc_column_text] Are your events on-brand? [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]There’s no denying that events are a large component of downtown life. Whether your organization is dependent on events for fundraising, or you are holding them to increase attendance and build atmosphere, events are a critical aspect of nearly every downtown. While these events are frequently essential for the…

[vc_row][vc_column][vc_column_text] Your Downtown Website [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]I think we would all agree that a website is not an option for any organization, it’s a requirement. Your website can be one of the most effective communication tools that you have. Since we deal with technology, we get asked about websites a lot. Most of those questions revolve…

[vc_row][vc_column][vc_column_text] Why Reporting Matters [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]For over a decade now, I’ve had the good fortune to be a part of the Main Street movement. When I started I was told by our State Coordinator that I needed to fill out our monthly reporting, so I did. I didn’t think much about it at the time,…

[vc_row][vc_column][vc_column_text] Debunking Main Street Myths [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]I have been fortunate to be associated with Main Street for over a decade now. Along the way I have discovered that many of us face similar situations. That similarity got me thinking. Are these really situations, or does this similarity lead to group-think about a problem? Is there…

[vc_row][vc_column][vc_column_text] 10 Things to do during the COVID-19 Pandemic [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]This is a unique time. Main Streeters are faced with some new challenges as the world faces the COVID-19 Pandemic. It seems as though the landscape is changing almost daily, and while we know there is light at the end of the tunnel, we don’t…

[vc_row][vc_column][vc_column_text] Travis’ Tips for getting the most out of your next conference [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]I was at a conference recently and got to thinking about how to get the most out of the conference. I had presented early on, so I had time to watch the attendees and really think about how to maximize your time.…

[vc_row][vc_column][vc_column_text] Alabama LAB Recap [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]Last week I had the pleasure of attending the Main Street Alabama LAB in Decatur, Alabama. This is their annual state-wide Main Street conference, and was a great opportunity to see some familiar friends and faces, and meet some great Main Streeters. I’ve been to several conferences and I always…

[vc_row][vc_column][vc_column_text] Sponsorship Packet Template [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]Whether you are in a large district or a small one, having enough funds to do everything you want always seems to be a challenge. Very few districts are left wondering what to do with all their excess funds at the end of the year. Most of us are stretching…

[vc_row][vc_column][vc_column_text] Property Inventory Form [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]In the past we have shared tools to help you get your downtown properties noticed and how to evaluate them using our property pro forma. This time we wanted to share a tool with you that can help you get your property and business database started (or updated). Our District…

[vc_row][vc_column][vc_column_text] Go for the Gold Promotion [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]We’ve shared a lot of tools with you over the past year, and one thing we haven’t shared is a successful event. We wanted to change that. We know events are a big part of downtown, and having a successful one can make or break your organization. While…